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24 January 2015
Wanted: Entire profession seeks incontinence strategist
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I saw this ad on employment website Seek this morning, under the job title "Content Strategist". I think they'd do better ...
23 January 2015
Why Nespresso's marketing leaves a bad taste
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I confess. I have a Nespresso machine and I quite like the coffee it makes. But I'm no fan of the Nespresso marketing system, especia...
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21 January 2015
Pulled pork jumps the shark
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Did you know you can now get a pulled pork burger at The Coffee Club at Fountain Gate ? That's a chain coffee shop in a shopping mal...
20 January 2015
New chapter in a Mitey strange tale of trade marks
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Social media has been buzzing today with the news that Pizza Hut is launching a "Vegemite and cheese" stuffed-crust pizza vari...
19 January 2015
This brand name left me unmoved
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I saw a moving van over the weekend bearing the name ACCURATE REMOVALS . It seemed like an odd sort of brand name, and it prompted me to...
16 January 2015
It's time to re-think and re-brand our "national day"
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It's mid-January, the lamb barbecue ads are back on TV and the stores are filling with tacky green-and-gold merchandise once again. B...
06 January 2015
Bad copywriting. Kills credibility by up to 99.9%
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I've written here before about how incongruous it is that therapeutic product claims directed at trained health professionals are subje...
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