15 May 2008

Passive voice makes me aggressive!

Ads running on Melbourne morning radio this week re the impending closure of the Montague Street on-ramp to the CityLink tollway included the following line in the serious voice-over:
"It is encouraged motorists plan their trip with alternate routes"

I think I’ve seen this message once before… on a Chinese T-shirt. If CityLink is going to pay real money for spots like this, surely they can also afford a copywriter who’s familiar with English.