14 September 2009

Agency replies to post on Solo pavement stencils with warning and insult... but misses the point

I received an email today (reproduced in full below*) in response to my recent post on the use of pavement stencils in a suburban Melbourne shopping strip as part of Schweppes’ Solo brand’s “Game On” promotion.

Apparently the substance used to produce the intrusive yellow stencils was chalk, not paint.

Fine. Maybe I should have sent the stencils down to forensics before commenting, but I just described what I saw. I stand corrected.

So it was chalk that dripped and splattered, was walked through by pedestrians and was dumped in adjacent gutters, as my previous pics clearly showed.

And it was chalk that – as today’s photo shows – someone has tried damn hard to remove over the weekend without success. The footpaths and gutters now have residual yellow stains.

The point of my blog – as I think was perfectly clear – was to ask whether pavement graffiti was a legal, legitimate and appropriate tactic for a prominent consumer brand like Solo to adopt. I must now add to that the question of whether it’s a good look for an agency apparently working on behalf of Solo to send antagonistic emails to a blogger with no vested interest who simply comments from a consumer’s point of view.

Glenferrie Road shoppers and shopkeepers to whom I have spoken found it intrusive and galling to have these uninvited bright yellow eyesores in front of stores, especially when traders must get a Council permit for a sandwich board or any other form of street signage or furniture.

As for the warning that not checking facts “could get you in hot water” and the insult – “such dribble (sic)” – I’m happy to take my chances.

* NOTE: Email removed on request of Mike Akers of Foot Traffic Media

Posted via web from qbrand's posterous

1 comment:

Jonathan said...

"Private company expresses withering contempt for consumer they profess to old in the highest regard"

It could be the (lengthy) headline for modern capitalism.