It's getting harder and harder to understand the attitudes of many Australians to our island neighbour Fiji. Despite clear evidence of the repressive nature of the Bainimarama regime, most of the talk I hear about Fiji is about how cheap the airfares are and which resort is the best.
From a branding perspective, what are the forces that perpetuate our view of Fiji as a sleepy, friendly tropical paradise when we get worked up about human rights in Burma and Zimbabwe, or about media censorship in China?
Is it just proximity? Or is it that so many Australians and Australian enterprises with commercial interests in Fiji are willing to be apologists for Bainimarama and his military government?